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LEAD STORY

Getting ahead of the curve for pear sales
The industry is just weeks away from pear season and Stemilt Growers is encouraging retailers to start planning their fall lineup to include a wide variety of pears from Stemilt’s Rushing Rivers brand. Brianna Shales, Stemilt’s communications manager, wants retailers to know how important it is to get ahead of the curve even during the busy summer season. “Although autumn may still be far away, now is the time to start working... Read more

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Fruit Royale expects strong summer season
The weather has played a big part in this season’s grape deal and marketers like Louie Galvan of Fruit Royale, based in Delano, CA, are just waiting for normal conditions to return. “Mother Nature is doing what it is doing,” he said. “We just have to wait and let it play out.” What has happened this year is a late start to both spring deals — Mexico and Coachella... Read more

Company Profile

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Jasmine Vineyards still  looking for dominant  red variety grapes
Brian Crettol, vice president of sales and marketing for Jasmine Vineyards Inc., has no doubt a newly-minted red grape variety will emerge and replace Flame Seedless as the dominant red seedless offering in the California grape deal. But it hasn’t happened yet. “We’re looking and waiting,” he said. “We have open ground but are waiting for a good red seedless... Read more

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United Fresh promotes Griffin to VP of education and program management
The United Fresh Produce Association has promoted Amanda Griffin to vice president of education and program management. Griffin joined the association in the fall of 2013 to support the organization’s meetings and member programs. “Amanda has proved herself a dedicated leader, creative advocate for... Read more